Introducing a First-of-Its-Kind Insurance Program for Bicycle Instructors and Guides – Available Now from Bicycle Broker
Whether you’re leading group mountain bike adventures through rugged backcountry trails or providing one-on-one skills coaching at your local bike park, your work as a bicycle guide or instructor comes with unique responsibilities—and unique risks. These operations often carry two distinct liability exposures: Commercial General Liability (CGL) for bodily injury or property damage, and Professional Liability (E&O) for claims related to your instruction or guidance. Until now, finding insurance that truly understands and supports your profession has been a challenge. But that’s changing.
Bicycle Broker is proud to announce the launch of a brand-new insurance program created specifically for bicycle instructors and guides—available now!
This specialized program is the first of its kind, developed in direct response to the needs of professional guides and coaches who deserve more than a generic business insurance plan. If you rely on your bike to earn a living, this program was made for you.
Why This Program Matters
Traditional business insurance policies often fall short for bicycle industry professionals. They tend to overlook the specifics of your daily operations—whether you’re leading multi-day tours, teaching beginner clinics, providing advanced coaching sessions or providing luxury excursions with a helicopter involved for transportation. You may find yourself underinsured, overpaying, or jumping through hoops just to explain what you actually do.
At Bicycle Broker, we’ve spent years working exclusively within the cycling community. We understand the risks, the gear, the passion, and the lifestyle. And more importantly, we’ve listened to Guides and Instructors like you who need coverage that works just as hard as you do.
What Makes This Program Unique?
This isn’t just another policy with a cycling-related name slapped on it. It’s a purpose-built, comprehensive insurance program designed by cyclists, for cyclists. Here’s what sets it apart:
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Tailored Packages: Whether you’re a mountain bike instructor, road cycling guide, gravel tour leader, or private coach, this program can be tailored to your specific services and environment.
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Competitive Rates: Designed to be affordable without sacrificing quality coverage. You’re not paying for features that don’t apply to your business.
- Flexible Financing: We offer convenient monthly payment options to help you manage cash flow while staying protected year-round.
- Easy Application Process and Quick Quotes: As cycling experts who’ve built this unique program to support bike operators, we’re able to offer convenient, competitive insurance recommendations with just a single phone call or online submission. It’s a fast, stress-free way to check the insurance box—whether you’re launching a new venture or renewing for the season—so you can get back to what matters: riding and helping participants grow.
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Liability Protection: Comprehensive liability coverage that includes both Commercial General Liability (CGL) and Professional Liability (Errors & Omissions or E&O). This means you’re protected not only if a participant is injured or property is damaged during a tour or clinic, but also if someone brings a claim against you after relying on your coaching or guidance—even weeks or months later.
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Equipment and Gear Coverage: Protects the tools of your trade—including your bikes, trailers, tools, and portable equipment.
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Flexible for Solo Instructors or Companies: Whether you’re an independent coach or running a guiding business with multiple staff, we’ve got options for you.
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Backed by Trusted Insurers: The program is underwritten by respected insurance carriers who understand outdoor and adventure-based businesses.
Who Should Consider This Insurance?
If you’re earning money through bike instruction or guiding—whether part-time, full-time, or seasonally—you should have insurance that fits. This program is ideal for:
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Certified mountain bike instructors (PMBIA, IMBA, NCCP, etc.)
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Private cycling coaches and skills instructors
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Road, gravel, or trail tour operators
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Group ride leaders with commercial operations
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Summer bike camp providers and support staff
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Cycling schools and coaching collectives
Even if you operate as a contractor for a larger business, it’s smart to carry your own liability protection—especially in a sport where terrain, weather, and human factors always bring a degree of unpredictability.
How to Get Started
Getting insured is easier than ever. We’ve streamlined the process so that you don’t have to waste time digging through generic forms or explaining what a dropper post is to an underwriter.
To learn more and receive a personalized insurance recommendation, visit:
👉 https://bicyclebroker.ca/guides-and-coaches/
Just fill out a few quick details about your business or services, and a member of our expert team will follow up to guide you through your coverage options. No pressure, no jargon—just straightforward advice from people who speak your language.
A Safer Ride for Everyone
As a guide or instructor, you do more than ride bikes. You inspire confidence, teach safety, build skills, and help others fall in love with cycling. It’s important work, and it deserves serious support.
With the launch of this new insurance program, Bicycle Broker is proud to offer real protection to the people who keep Canada’s cycling community moving forward. This is about more than just peace of mind—it’s about professionalism, preparedness, and the freedom to focus on what you do best.
Because when your insurance is dialled, you can focus on riding, teaching, and leading the next great ride—knowing we’ve got your back.
Got Questions? We’re Here to Help
If you’re not sure whether this program is right for you, or if you’re unsure what coverage you might need, don’t hesitate to reach out. We’re cyclists too—and we’re here to help you navigate the insurance world with clarity and confidence.