Big News from Bicycle Broker: Introducing Sundays bike insurance!
We’re thrilled to announce the latest and greatest service from the friendly folks here at Bicycle Broker—say hello to Sundays bike insurance, now available in Canada! Before we dive into the details, here’s a quick video from our pal Geoff Gulevich to help explain Sundays coverage.
If you’re not already familiar, Sundays is the global leader in bicycle insurance, and we’re proud to bring their trusted coverage north of the border through an exclusive partnership backed by the global insurer, Tokio Marine and integrated with the Project 529 bike registry. This collaboration is designed with one mission in mind: protecting cyclists with tailored insurance built specifically for bikes, not borrowed from homeowner policies.
Why Sundays?
Let’s face it—homeowners insurance is for your house. It was never designed to fully cover the risks and lifestyle of passionate cyclists. We’ve long been known in the industry for business insurance, but now we’re bridging the gap with a much-needed personal insurance solution. Sundays delivers exactly that—and so much more.
Here’s why Sundays is a game-changer for Canadian cyclists:
The World’s Most Comprehensive Bike Insurance
With over 15 years of global experience, Sundays has helped protect millions of bikes from theft, crash damage, and more. Now, Canadian riders can access that same world-class coverage—exclusively through Bicycle Broker.
Protection That Goes Beyond Your Frame
Your bike isn’t just your frame—it’s your accessories, spare wheelsets, and often your main mode of transport or sport. Sundays covers all of it. Whether it’s your high-end drivetrain, GPS unit, or backup wheels, it’s protected.
Low Deductibles & Fair Pricing
Enjoy low deductibles ranging from just $150 to $350, along with 10% multi-bike discounts for households with more than one ride. Affordable, cyclist-focused pricing makes top-tier protection accessible to more riders.
Worldwide Coverage & Travel Confidence
Traveling with your bike? Sundays covers your rides anywhere in the world, giving you confidence whether you’re racing abroad, exploring new trails, or commuting in a new city.
Race Coverage & Emergency Support
Sundays has your back on race day, too. Enjoy race coverage, plus reimbursements for taxi and ambulance services if your ride goes sideways. Sundays understands what cyclists actually need—because they’re cyclists too.
Integrated with Project 529
Your coverage is even more secure with integration into the Project 529 bike registry, a proven tool in combating bike theft. Registering your bike adds another layer of protection and increases the chances of recovery if the worst happens.
Cycling Canada Member Benefits
If you’re a Cycling Canada member, you’re in luck. Sundays is the perfect complement to your Sport Accident and Liability benefits.
Available Now in BC, Alberta, Manitoba, Ontario and Nova Scotia
Since March 1st, Sundays has been available to Bicycle Broker clients in many Canadian provinces with more coming online this winter. We’re also rolling out our Industry Partner Programs for bike shops and cycling organizations looking to promote Sundays to their community.
Ride With Peace of Mind
If you’ve invested in your bike—financially, emotionally, or both—it deserves the same level of protection you’d give your car, home, or health. Sundays offers peace of mind with cyclist-designed features and simple claims processes, backed by one of the world’s most trusted insurers.
Explore your coverage options today at sundaysinsurance.ca. Our licensed agents are ready to LiveChat or take your call Monday to Friday.
Ride on. Ride safe. Ride covered—with Sundays and Bicycle Broker.